Privacy Policy

Last updated: 31 July 2025

1. Introduction

Morphose Capital Partners ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and use our services.

We are a financial advisory firm providing M&A, private equity, and corporate finance services. Our registered office is in the United Kingdom, and we are regulated by the Financial Conduct Authority (FCA).

2. Information We Collect

Information You Provide

When you contact us through our website, we collect:

  • Name and contact details (email, phone number)
  • Company information and website
  • Service interests and inquiry details
  • Any additional information you choose to provide

Automatically Collected Information (Anonymized)

We automatically collect anonymized analytics data about website usage that cannot be linked back to individual users:

  • IP addresses (automatically anonymized by Google Analytics)
  • Browser type and version (aggregated data only)
  • Pages visited and time spent (anonymous session data)
  • Referring website information (anonymized)
  • Device and screen resolution data (aggregated statistics)

Important: All analytics data is anonymized and aggregated. We cannot identify individual users or link this data back to specific people.

3. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience and analyze website traffic.

Types of Cookies We Use

Essential Cookies

Required for basic website functionality, including your cookie preferences.

Analytics Cookies (Google Analytics)

Help us understand how visitors use our website through completely anonymized data. We have configured Google Analytics with maximum privacy settings: IP anonymization enabled, data sharing disabled, and no cross-device tracking. No personal data is collected or stored.

You can control cookies through your browser settings. Note that disabling cookies may affect some website functionality.

4. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: To respond to your inquiries and provide our advisory services
  • Communication: To contact you about our services and respond to your requests
  • Website Improvement: To analyze website usage and improve user experience
  • Legal Compliance: To meet our regulatory and legal obligations

5. Legal Basis for Processing

Under GDPR, we process your personal data based on:

  • Legitimate Interest: For business inquiries and website analytics
  • Consent: For marketing communications and non-essential cookies
  • Contract Performance: When providing advisory services
  • Legal Obligation: For regulatory compliance requirements

6. Data Sharing and Security

We do not sell or rent your personal information. We may share information with:

  • Service providers (email delivery, website hosting, analytics)
  • Professional advisors (lawyers, accountants) when necessary
  • Regulatory authorities when required by law

We implement appropriate security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of your personal data we hold
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a portable format
  • Objection: Object to processing based on legitimate interests

📊 Note on Analytics Data

We cannot provide copies of analytics data as it is completely anonymized and cannot be linked to individual users. The rights above apply only to personal data we collect through contact forms and direct communications.

To exercise these rights regarding your contact form submissions or direct communications, please contact us using the details below.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Contact form inquiries are typically retained for 7 years in line with financial services regulations.

9. Third-Party Services

Our website uses the following third-party services:

  • Google Analytics: For website analytics (with IP anonymization)
  • Vercel: For website hosting and performance
  • Gmail SMTP: For email delivery

These services have their own privacy policies, which we encourage you to review.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: danielprice@morphose.co.uk

Contact Form: Use our contact form

Response Time: We aim to respond to all privacy requests within 30 days.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

This privacy policy was last updated on 31 July 2025 and is compliant with UK GDPR and Data Protection Act 2018.