Morphose Capital Secures Investment for Transformative Fashion and Beauty Brand Paradisefold

Morphose Capital Partners, London-based specialist in M&A and finance, secures funding for transformative fashion and beauty business Paradisefold with reach across generations and cultures in the UK, US and Europe. Identifying a gap in the market for a design-led silk hair care range, Paradisefold launched in 2021. Since then, its innovative flagship range of silk hair wraps have helped transform beauty regimes, boosted hair and body confidence, and massively reduced the time women spend on haircare and styling, helping optimise their day.

Founded by CEO Andrea Malouf, Paradisefold is the first carbon-positive beauty and fashion brand; it is committed to offering durable, lifelong products, launching an innovative lifetime care and repair service. With a focus on beautiful prints and colourways and transformative products, Paradisefold’s London-made haircare are worn worldwide by royalty, movie stars, athletes, amongst others. Andrea identified pent-up demand for an elevated versatile hair wrap to meld fashion and beauty among Millennials, Gen X and Gen Z who were increasingly embracing natural waves and curls, and time-strapped women who wanted to optimise their morning routines.

Building on the success of its core hair care range, Paradisefold has grown to include silk sleepwear, sleep masks and accessories. It has entered a large-scale collaboration with a US and UK beauty brand; created a strong community focussed on confidence, environment and care; and launched a charity partnership with Dress for Success.

Nick Atherton, MD at Morphose comments:

“Paradisefold is leading the way in creating a sustainable, forward-looking fashion and beauty brand fit for today’s values and lifestyles. Their stunning products and exceptional brand values have given them unique reach across diverse cultures, races and age groups, and our likeminded investors from the fashion industry are excited to help Paradisefold realise its ambitions.”

Paradisefold’s luxury, double-lined, pure mulberry silk wraps, PJs and accessories are now evening and daytime staples for women from all backgrounds, helping improve sleep, enhance beauty routines, maintain hair texture and reduce breakages, and manage hair changes due to menopause, pregnancy and childbirth.

Andrea says:

I’m excited about the big future of our baby brand. This investment allows us to scale and help more women transform their morning routines, worldwide! A massive thank you to the team at Morphose for helping us close this round.”


About Morphose Capital Partners

Morphose Capital Partners specialises in mergers and acquisitions, corporate finance and restructuring with unique sector expertise in Insurance, Defence and National Security, Health and Wellbeing Services, Property, Facilities Management, Recruitment and Technology. Established in 2008, Morphose works with clients to identify and pursue the best strategic buy and sell-side match for M&A. The Morphose advisory team is led by current and former business owners with deep market knowledge and first-hand experience of the M&A process enabling them to provide practical, insightful and informed advice to other business owners.

Morphose Capital Partners is the trading name of Morphose Ltd. Morphose Ltd is authorised and regulated by the Financial Conduct Authority.

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